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Drive the conversation. Back the movement.

Commercial support makes the journey possible.
Courage ensures it is worth travelling.

Sponsorship Framework

Enabling the journey. Strengthening the impact.

Version 1.1 - February 2026

Starting in July 2026, and over the 18 months to follow, A Bit of a Drive aims to:

  • Enable deeper exploration of the challenges faced by men through multiple "fireside" roundable conversation events
  • Run community events to socialise emerging insights and drive program outcomes
  • Execute in targeted online marketing campaigns to share key findings, broaden audiences and sustain engagement
  • Culminating in a:
    • 4.5-week endurance drive to intensify the dialogue, extend regional reach and amplify community engagement
    • Development of a docuseries capturing the journey and insights to influence and reshape the broader social conversation

We are seeking sponsors who:

  • Value community impact over short-term exposure
  • Understand the importance of responsible messaging
  • Respect the integrity and vulnerability inherent in this work
  • Are prepared to align their brand with disciplined governance and clear standards

Key Exposure Statistics

12,000 Kilometres
4.5 Weeks
100+ Towns & Communities
16 Convoy Vehicles
3 States

Sponsorship Inclusions Summary

Commercial support makes the road possible. Courage ensures it is worth travelling.

Sponsorship of A bit of a drive is an investment in both impact and visibility. Your contribution enables the practical delivery of a national endurance journey - covering fuel, logistics, safety planning, communications and community engagement - while strengthening a movement focused on responsible, constructive dialogue around men’s mental health.

Platinum Trailblazer $40,000
  • ★ Journey leg + 2 x Single day naming rights
  • ★ Up to 12 months pre/post drive social media exposure as premium sponsor
  • ★ Premium lead vehicle logo placement
  • ★ Documentary "Proudly brought to you by" + interview
  • ★ Prominance in events and social media campaigns
  • ★ Dedicated editorial in feature report, with logo included under tier banner
  • ★ Premium clothing merchendise branding
  • ★ Canvas signed expedition photo
Gold Waymaker $25,000
  • ★ 3 x Single day naming rights
  • ★ Up to 12 months pre/post drive social media exposure as gold sponsor
  • ★ Premium vehicle logo placement
  • ★ Logo in documentary credits + interview
  • ⯫ Prominance at events and in social media campaigns
  • ⯫ Dedicated editorial in feature report, with logo included under tier banner
  • ⯫ Clothing merchendise branding under "Gold" labeling
  • ⯫ Electronic signed expedition photo
Silver Pathfinder $15,000
  • ⯫ 1 x Single day naming rights
  • ⯫ Up to 12 months pre/post drive social media exposure as silver sponsor
  • ⯫ Logo in documentary credits
  • ⯫ Presence at events and in social media campaigns
  • ⯫ Logo included in feature report under tier banner
  • ⯫ Branded stickers, route decals, hats and neck gaiters
  • ⯫ Electronic signed expedition photo
Bronze Navigator $4,000
  • ⯫ Up to 12 months pre/post drive social media exposure as bronze sponsor
  • ⯫ Listed in documentary credits
  • ⯫ Presence at events and in social media campaigns
  • ☆ Logo included in feature report under tier banner
  • ☆ Branded stickers and route decals
  • ⯫ Electronic signed expedition photo
Community Ally $2,000
  • ⯫ Up to 12 months pre/post drive social media exposure as community sponsor
  • ⯫ Listed in documentary credits
  • ⯫ Presence at events and in social media campaigns
  • ☆ Logo included in feature report under tier banner
  • ☆ Branded stickers and route decals
  • ⯫ Electronic signed expedition photo
Supporters

If financial contribution is out of your reach we would still love for you to stand with us to elevate the conversation around men’s mental health where visibility matters most.

Stand with us

More Information

Sponsorship Inclusions Detail

The tables below provide detailed inclusions designed to provide meaningful visibility, authentic engagement and measurable impact across A Bit of a Drive.

Each tier has been structured to move beyond passive brand placement, offering opportunities for behavioural alignment, internal staff engagement and public demonstration of leadership in responsible conduct. Higher tiers provide deeper integration across campaign assets, on-road visibility, digital storytelling and governance-aligned activation.

✓ Included - Not included 6+ Graduated - number shown digital Digital version only
Inclusion Platinum (Trailblazer)
$40,000		 Gold (Waymaker)
$25,000		 Silver (Pathfinder)
$15,000		 Bronze (Navigator)
$4,000		 Community (Ally)
$2,000
Naming Rights
Full journey leg (up to 5 days) naming rights ✓ - - - -
Single day naming rights 2 3 1 - -
Social Media
Dedicated posts (Instagram, Facebook, LinkedIn) 8+ 6+ 4+ 4+ 4
Milestone post - Tagging - Named in post ✓ ✓ ✓ - -
Milestone post - Tagging - Tagged in image - - - ✓ ✓
Milestone posts - Logo - Watermarked on at least one image per post "Made possible by" ✓ - - - -
Milestone post - Logo - Included on sponsor level images included on posts ✓ ✓ ✓ ✓ ✓
Daily recap (where possible) for Named Journey Leg - Logo - Watermarked prominently on video "Made possible by" ✓ - - - -
Daily recap (where possible) for Single Named Day - Logo - Watermarked prominently on video "Made possible by" ✓ ✓ - - -
Daily recap (where possible) - Logo - Included on sponsor level images included at the back of the videos ✓ ✓ ✓ ✓ ✓
Included Hashtag campaign (#ABitOfADrive) on all posts ✓ ✓ ✓ ✓ ✓
Included Hashtag campaign (#DontBeAFireMuppet) on all posts ✓ ✓ ✓ ✓ ✓
Cross publishing of sponsor stories / reels related to event Up to twice a week Up to twice a week Up to once a week Up to once a week Up to once a week
Events & attendance, with banner displayed
Meet & Greet event - Banners at event (where provided) ✓ ✓ - - -
Meet & Greet event - invites 6 4 2 2 2
Fireside chat - introduction "Made possible with the support of" ✓ ✓ - - -
Fireside chat - banners at event ✓ ✓ - - -
Convoy departure and homecoming ceremony - banners at event ✓ ✓ ✓ - -
Convoy departure and homecoming ceremony - Front row seats 4 2 2 0 0
Convoy departure and homecoming ceremony - Second row seats 2 2 2 2 2
Town stop & community events - introduction "Made possible with the support of" ✓ - - - -
Speaking slot at meet and greet event, departure and homecoming ceremony ✓ - - - -
Named in event program under sponsor level banner ✓ ✓ ✓ ✓ ✓
Private briefing and photo opportunity with convoy leadership ✓ - - - -
Media & PR
Press release / media kit credit ✓ ✓ ✓ - -
Dedicated editorial feature ✓ - - - -
Co-branding rights ✓ ✓ ✓ ✓ ✓
Website sponsors page listing under sponsor level banner ✓ ✓ ✓ ✓ ✓
First right of refusal (subsequent event) ✓ ✓ - - -
Documentary
Inclusion of content from interview with named representative to talk about why your organisation supported the event ✓ ✓ - - -
Documentary credit "Proudly brought to you by" ✓ - - - -
Documentary credit with logos in tiers ✓ ✓ ✓ - -
Documentary credit in a list - - - ✓ ✓
Merchandise
Clothing (t-shirts, shirts, hoodies) - Split by Tier ✓ ✓ - - -
Stickers & route decals ✓ ✓ ✓ ✓ ✓
Neck Gaiters (up to 4 logos per gaiter) ✓ ✓ ✓ - -
Hats (up to 4 logos per hat) ✓ ✓ ✓ - -
Impact Report
Featured partner entry ✓ ✓ - - -
Logo listing under relevant sponsorship tier ✓ ✓ ✓ ✓ ✓
Additional
Signed expedition photo Canvas digital digital digital digital
Included Vehicle Placement
Bonnet - Convoy Vehicles *1 Placement ✓ - - - -
Front door (1) - Convoy Vehicles *1 Placement ✓ - - - -
Door in Convoy Vehicle *2 Placement - ✓ - - -

*1 - Standard Platinum Sponsor Logo Placement - 1st platinum sponsor will have their logo on the bonnet of Convoy 1 Lead Vehicle, and front door of Convoy 2 lead vehicle. 2nd sponsor will have logo on bonnet of COnvoy 2 lead vehicle and door of convoy 1 lead vehcle. 3rd and 4th sponsors will have logos in the same arrangement on the 2 backup convoy leaders (2IC) which will generally be second vehicles in each of the convoys. Alternative arrangements can be amde at the time of signing of the sponsorship agreement.

*2 - Gold Sponsor Logo Placement - Convoy cars 3 & 4 will be reserved for gold sponsor logo placement for bonnet and front doors. Beyond this an agreement will be made at time of signing of the agreement.

Add-On Menu - Vehicle Logo Placement

Additional logo placements on convoy vehicles are available to both sponsors and members of the public who wish to support the journey.

All add-on placement fees include:

  • Vinyl artwork production
  • Professional installation
  • Removal after the expedition
  • Placement coordination managed by A bit of a drive

Placement opportunities are allocated on a first-confirmed, first-served basis, subject to vehicle owner approval, with some positions reserved for platinum sponsors.

Placement positions are detailed below including the placement tiers.

Placements Visibility Sponsor Costs Public Costs Notes
Premium
 Standard
 Supporting
 Entry
 Lead Vehicle
Convoy 1 or 2		 Standard Convoy Vehicle
 Lead Vehicle
Convoy 1 or 2		 Standard Convoy Vehicle
Bonnet ✓ - - - $3,500 $2,500 $4,000 $3,000 Premium visibility in drone and aerial photography. Also seen in departure, arrival, and forward-facing media.
Front left & right doors ✓ - - - $2,500 $2,200 $3,000 $2,700 Eye-level visibility in side-on photography and at community stops. To be used for interview positioning
Rear left & right door - ✓ - - $2,200 $2,000 $2,500 $2,250 Eye-level visibility in side-on photography and at community stops.
Wheel cover (for cars with spare wheels on the back) - - ✓ - $1,200 (sweep) $1,000 $1,500 $1,250 Constant visibility in following-vehicle footage throughout the journey. Strong social media novelty appeal.
Back window - - ✓ - $1,200 (sweep) $1,000 $1,500 $1,250 Constant visibility in following-vehicle footage throughout the journey.
Rear left & right window - - ✓ - $900 $850 $1100 $1050 Lower-profile placement; Must not impede driver visibility, and may not be available on utility vehicles.
Front fenders - - ✓ - $900 $850 $1100 $1050 Consistent visibility in town visits and videos, however allows for smaller logos only.
Rear fender/quarter panel (depending on size) - - ✓* ✓* $700 $650 $800 $750 Lower-profile placement; visible in close-up and community stop photography. Classification depends on size of panel
Quarter windows - - - ✓ $400 $380 $500 $480 Novelty, entry level recognition for supporters.
Accessories such as wing mirrors, fuel caps and small radiator cover decoration - - - ✓ $380 $400 $480 $500 Novelty, entry level recognition for supporters.

In-Kind Sponsorship

We welcome in-kind sponsorship as an important way of supporting A bit of a drive. In-kind contributions will be recognised based on the retail or commercial value of the goods or services provided, and recognised in the same way as financial sponsorship within the relevant sponsorship tier.

Services we would especially consider include:

  • Fuel - partial or full route
  • Vehicle signwriting
  • Vehicle servicing, tyres and parts
  • Long road trip 4wd and recovery equipment
  • Food and nutrition supplies
  • Camping equipment or roadhouse accommodation
  • Photography or videography services
  • Medical supplies or first aid support
  • Communications equipment (satellite phones, UHF radios)

All in-kind contributions are confirmed in writing to ensure clarity, transparency and fair recognition for our partners.

Please note that any discount offers can only be accepted as "In-kind" sponsorship if they are paid for by the event team. Anything offered to the participants or members of the general public, although very appreciated, cannot be included in the final sponsorship tally.

Operating cost transparency

Transparency is a key principle guiding A bit of a drive and our coordination and governance partner, Mollitiam Consulting. To help the community understand how the journey is delivered, we are publishing estimated operating costs (shown in ‘000’). These estimates reflect the real costs of making this journey safe, responsible and meaningful, including fuel, accommodation, safety planning, communications, and community engagement along the route.

In keeping with our purpose, any sponsorship funds that are not required for operational, safety, event delivery or coordination costs will be directed to our nominated recipient charities. This ensures that support for A bit of a drive contributes as much of the funding as possible to the organisations providing frontline services, support programs and community assistance.

~$65k Fuel for 16 cars
$20-30k Accommodation in shared roadhouse like setups for ½ nights, camping the other ½)
$10-20k Mechanical compliance, on trip servicing and safety equipment
$10-$20k Insurances
$350k Staffing inc. logistics, sponsorship management, cost control, social media, media & PR
$140-$150k Media, documentary development, social media presence and advertising

*1 - Accommodation - We are targeting to spend plenty a night under the night sky, however with an endurance event it is important that the drivers are sufficiently rested as there are days we are driving in excess of 6 hours. We will aim to stay in shared accommodation to reduce costs wherever possible.

*2 - Staffing - assuming 3-4 part time staff across 18 months