Financial Sponsors
Support an endurance-led campaign translating awareness into action for men’s mental health.
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Version 1.1 - February 2026
A Bit of a Drive is more than an endurance journey across Australia. It is a national conversation about men’s mental health - grounded in responsibility, respect and practical action. This initiative requires fuel, logistics, safety planning, communications and community engagement across vast distances. Sponsors make that possible. Sponsorship is not simply brand placement. It is a visible commitment to strengthening the wellbeing of men and the communities around them. It signals leadership, courage and willingness to stand behind meaningful dialogue. We are seeking sponsors who:
In return, sponsors receive:
Commercial support makes the road possible. courage ensures it is worth travelling.
Transparency is a key principle guiding A bit of a drive and our coordination and governance partner, Mollitiam Consulting. To help the community understand how the journey is delivered, we are publishing estimated operating costs (shown in ‘000’). These estimates reflect the real costs of making this journey safe, responsible and meaningful, including fuel, accommodation, safety planning, communications, and community engagement along the route.
In keeping with our purpose, any sponsorship funds that are not required for operational, safety, event delivery or coordination costs will be directed to our nominated recipient charities, in addition to the fundraising totals that are dedicated and flow directly to the charities. This ensures that support for A bit of a drive contributes as mach of the funding as possible to the organisations providing frontline services, support programs and community assistance.
*1 - Accomodation - We are targetting to spend plenty a night under the night sky, however with an endurance event it is important that the drivers are sufficiently rested as there are days we are driving in excess of 6 hours. We will aim to stay in shared accomodation to reduce costs wherever possible.
*2 - Staffing - assuming 3-4 part time staff across 18 months
Sponsorship of A bit of a drive is an investment in both impact and visibility. Your contribution enables the practical delivery of a national endurance journey - covering fuel, logistics, safety planning, communications and community engagement - while strengthening a movement focused on responsible, constructive dialogue around men’s mental health. Sponsorship inclusions are designed to:
We are deliberate about how sponsorship is presented. Visibility must feel earned and aligned and not intrusive or opportunistic. Brand presence will be integrated in a way that respects the tone of the initiative and the vulnerability inherent in the conversations it seeks to encourage.
The following sponsorship tiers outline clearly defined inclusions designed to provide meaningful visibility, authentic engagement and measurable impact across A bit of a drive.
Each tier has been structured to move beyond passive brand placement, offering opportunities for behavioural alignment, internal staff engagement and public demonstration of leadership in responsible conduct. Higher tiers provide deeper integration across campaign assets, on-road visibility, digital storytelling and governance-aligned activation.
We welcome in-kind sponsorship as an important way of supporting A bit of a drive. In-kind contributions will be recognised based on the retail or commercial value of the goods or services provided, and recognised in the same way as financial sponsorship within the relevant sponsorship tier.
Services we would expecially consider include:
All in-kind contributions are confirmed in writing to ensure clarity, transparency and fair recognition for our partners.
Please note that any discount offers can only be accepted as "In-kind" sponsorship if they are paid for by the event team. Anything offered to the participants or members of the general public, although very appreciated, cannot be included in the final sponsorship tally.
| Inclusion | Platinum (Trailblazer) $25,000 |
Gold (Waymaker) $15,000 |
Silver (Pathfinder) $10,000 |
Bronze (Navigator) $5,000 |
Community (Ally) $2,000 |
|---|---|---|---|---|---|
| Naming Rights | |||||
| Full journey leg (up to 5 days) naming rights | ✓ | ✓ | - | - | - |
| Single day naming rights | - | ✓ | - | - | - |
| Social Media | |||||
| Dedicated posts (Instagram, Facebook, LinkedIn) | 8+ | 6+ | 4+ | 4+ | 4 |
| Milestone post - Tagging - Named in post | ✓ | ✓ | ✓ | - | - |
| Milestone post - Tagging - Tagged in image | - | - | - | ✓ | ✓ |
| Milestone posts - Logo - Watermarked on at least one image per post "Made possible by" | ✓ | - | - | - | - |
| Milestone post - Logo - Included on sponsor level images included on posts | ✓ | ✓ | ✓ | ✓ | ✓ |
| Daily recap (where possible) for Named Journey Leg - Logo - Watermarked prominantly on video "Made possible by" | ✓ | - | - | - | - |
| Daily recap (where possible) for Single Named Day - Logo - Watermarked prominantly on video "Made possible by" | ✓ | ✓ | - | - | - |
| Daily recap (where possible) - Logo - Included on sponsor level images included at the back of the videos | ✓ | ✓ | ✓ | ✓ | ✓ |
| Included Hashtag campaign (#ABitOfADrive) on all posts | ✓ | ✓ | ✓ | ✓ | ✓ |
| Included Hashtag campaign (#DontBeAFireMuppet) on all posts | ✓ | ✓ | ✓ | ✓ | ✓ |
| Cross publishing of sponsor stories / reels related to event | Up to twice a week | Up to twice a week | Up to once a week | Up to once a week | Up to once a week |
| Events & attendance, with banner displayed | |||||
| Meet & Greet event - Banners at event (where provided) | ✓ | ✓ | - | - | - |
| Meet & Greet event - invites | 6 | 4 | 2 | 2 | 2 |
| Fireside chat - introduction "Made possible with the support of" | ✓ | ✓ | - | - | - |
| Fireside chat - banners at event | ✓ | ✓ | - | - | - |
| Convoy departure and homecoming ceremony - banners at event | ✓ | ✓ | ✓ | - | - |
| Convoy departure and homecoming ceremony - Front row seats | 4 | 2 | 2 | 0 | 0 |
| Convoy departure and homecoming ceremony - Second row seats | 2 | 2 | 2 | 2 | 2 |
| Town stop & community events - introduction "Made possible with the support of" | ✓ | - | - | - | - |
| Speaking slot at meet and greet event, departure and homecoming ceremony | ✓ | - | - | - | - |
| Named in event program under sponsor level banner | ✓ | ✓ | ✓ | ✓ | ✓ |
| Private briefing and photo opportunity with convoy leadership | ✓ | - | - | - | - |
| Media & PR | |||||
| Press release / media kit credit | ✓ | ✓ | ✓ | - | - |
| Dedicated editorial feature | ✓ | - | - | - | - |
| Co-branding rights | ✓ | ✓ | ✓ | ✓ | ✓ |
| Website sponsors page listing under sponsor level banner | ✓ | ✓ | ✓ | ✓ | ✓ |
| First right of refusal (subsequent event) | ✓ | ✓ | - | - | - |
| Documentary | |||||
| Inclusion of content from interview with named representative to talk about why your organisation supported the event(aspirational) | ★ | ★ | - | - | - |
| Documentary credit "Proudly brought to you by" (aspirational) | ★ | - | - | - | - |
| Documentary credit with logos in tiers(aspirational) | ★ | ★ | ★ | - | - |
| Documentary credit in a list(aspirational) | - | - | - | ★ | ★ |
| Merchandise | |||||
| Clothing (t-shirts, shirts, hoodies) - Split by Tier | ✓ | ✓ | - | - | - |
| Stickers & route decals | ✓ | ✓ | ✓ | ✓ | ✓ |
| Neck Gaiters (up to 4 logos per gaiter) | ✓ | ✓ | ✓ | - | - |
| Hats (up to 4 logos per hat) | ✓ | ✓ | ✓ | - | - |
| Impact Report | |||||
| Featured partner entry | ✓ | ✓ | - | - | - |
| Logo listing under relevant sponsorship tier | ✓ | ✓ | ✓ | ✓ | ✓ |
| Additional | |||||
| Signed expedition photo | Canvas | digital | digital | digital | digital |
| Included Vehicle Placement | |||||
| Bonnet - Convoy Vehicles *1 Placement | ✓ | - | - | - | - |
| Front door (1) - Convoy Vehicles *1 Placement | ✓ | - | - | - | - |
| Door in Convoy Vehicle *2 Placement | - | ✓ | - | - | - |
*1 - Platinum Sponor Logo Placement - Starting with the Convoy 1 Lead Vehicle will have the logo of the first Platinum sponsor on the bonnet. All subsequent sponsors will alternate between Convoy 2 and Convoy 1 car placement. The first 4 sponsors will have the two lead cars in each convoy reservedwith subsequent sponsors having the choice of available doors on the convoys they wish to occupy depending on what is available at time of signing of the agreement.
*2 - Gold Sponsor Logo Placement - Gold sponsor will be given the choice of the available doors doors on the convoys they wish to occupy depending on what is available at time of signing of the agreement.
Additional logo placements on convoy vehicles are available to both sponsors and members of the public who wish to support the journey.
All add-on placement fees include:
Placement opportunities are allocated on a first-confirmed, first-served basis, subject to vehicle owner approval, with some positions reseved for platinum sponsors.
Placement positions are detailed below including the placement tiers.
| Placements | Visibiity | Sponsor Costs | Public Costs | Notes |
|||||
|---|---|---|---|---|---|---|---|---|---|
| Premium |
Standard |
Supporting |
Entry |
Lead Vehicle Convoy 1 or 2 |
Standard Convoy Vehicle |
Lead Vehicle Convoy 1 or 2 |
Standard Convoy Vehicle |
||
| Bonnet | ✓ | - | - | - | $3,500 | $2,500 | $ | $ | Premium visibility in drone and aerial photography. Also seen in departure, arrival, and forward-facing media. |
| Front left & right doors | ✓ | - | - | - | $2,500 | $2,200 | $ | $ | Eye-level visibility in side-on photography and at community stops. To be used for interview positioning |
| Rear left & right door | - | ✓ | - | - | $2,200 | $2,000 | $ | $ | Eye-level visibility in side-on photography and at community stops. |
| Wheel cover (for cars with spare wheels on the back) | - | - | ✓ | - | $1,200 (sweep) | $1,000 | $ | $ | Constant visibility in following-vehicle footage throughout the journey. Strong social media novelty appeal. |
| Back window | - | - | ✓ | - | $1,200 (sweep) | $1,000 | $ | $ | Constant visibility in following-vehicle footage throughout the journey. |
| Rear left & right window | - | - | ✓ | - | $900 | $850 | $ | $ | Lower-profile placement; Must not impede driver visibility, and may not be available on utility vehicles. |
| Front fenders | - | - | ✓ | - | $900 | $850 | $ | $ | Consistent visibility in town visits and videos, however allows for smaller logos only. |
| Rear fender/quarter panel (depending on size) | - | - | ✓* | ✓* | $700 | $650 | $ | $ | Lower-profile placement; visible in close-up and community stop photography. Classification depends on size of panel |
| Quarter windows | - | - | - | ✓ | $400 | $380 | $500 | $480 | Novelty, entry level recognition for supporters. |
| Accessories such as wing mirrors, fuel caps and small radiator cover decoration | - | - | - | ✓ | $380 | $400 | $480 | $500 | Novelty, entry level recognition for supporters. |